7 real cases of social media intelligence
Natalia Baluta, Head of Knowledge at MediaCom Russia, explains how to find hidden insights and create award-winning marketing campaigns.
3 PM BST / 10 AM EST
Registration is completed.
It's not a secret that social media intelligence can make a life of a marketing specialist a lot easier. But how it works in practise? How to find insights within billions of social media posts? How can they help to improve marketing performance?
To answer all your questions once and for all, we invited Natalia Baluta, Head of Knowledge at MediaCom Russia, to present 7 real-life cases from world-renowned brands that used social media intelligence to excel in marketing and find hidden consumer insights.
About the speaker
Natalia has more than 20 years of experience in optimizing business and implementing integrated solutions in Procter & Gamble, The Coca-Cola Company, MediaCom.
She received Platinum Insights Procter & Gamble Award for Europe, the Middle East, and Africa for the development and implementation of a comprehensive digital payback program in business processes and advertising.
About the company
MediaCom is one of the world’s leading media communications agencies operating across 100 countries. Its global client roster includes Adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, PSA, Richemont, Shell and Sony.
In 2018, MediaCom became the first network to hold all six major Media Network of the Year titles concurrently: Adweek, Campaign, Cannes Lions, Festival of Media Global, M&M Global and WARC Media 100.