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7 real cases of social media intelligence

Natalia Baluta, Head of Knowledge at MediaCom Russia, explains how to find hidden insights and create award-winning marketing campaigns.

calendar (1) June 30
clock (1) 3 PM BST / 10 AM EST


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It's not a secret that social media intelligence can make a life of a marketing specialist a lot easier. But how it works in practise? How to find insights within billions of social media posts? How can they help to improve marketing performance?

To answer all your questions once and for all, we invited Natalia Baluta, Head of Knowledge at MediaCom Russia, to present 7 real-life cases from world-renowned brands that used social media intelligence to excel in marketing and find hidden consumer insights. 


What to expect?
Join us on June 30th to learn what insights can bring social media intelligence to your daily routine:

  • What insights the coronavirus outbreak is bringing to the pharmaceutical industry;
  • How Sony Playstation created a viral marketing campaign and forced celebrities to play FIFA in an online stream; 
  • How to use social intelligence for precise targeting: a guide on how to understand your audience;
  • Award-winning campaign: how to predict flu incidence with 95% accuracy.

About the speaker

Natalia has more than 20 years of experience in optimizing business and implementing integrated solutions in Procter & Gamble, The Coca-Cola Company, MediaCom.

She received Platinum Insights Procter & Gamble Award for Europe, the Middle East, and Africa for the development and implementation of a comprehensive digital payback program in business processes and advertising.

About the company

MediaCom is one of the world’s leading media communications agencies operating across 100 countries. Its global client roster includes Adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, PSA, Richemont, Shell and Sony.

In 2018, MediaCom became the first network to hold all six major Media Network of the Year titles concurrently: Adweek, Campaign, Cannes Lions, Festival of Media Global, M&M Global and WARC Media 100.